People invest a lot of money into putting up trade show displays at events and expos nobody wants to spend all of that money and then be disappointed by a low amount of traffic at the event.
One of the saddest thing is that not many people put some effort in looking for good traffic in such trade shows displays, in fact, most people think they can magical attract a lot of traffic without doing much which is never the case because if you want to get some good traffic you really have to put some effort in attracting traffic.
On the other hand, this does not mean that by merely advertising you are assured of getting the best results without putting some effort plus different trade shows have their own unique way of getting traffic, this should also be put into consideration.
This increases the traffic that the entire event gets and that naturally leads to more traffic for your booth more importantly, because you are specifically targeting the customers that you appeal to, you’ll likely increase your own booth traffic with your marketing, the customers that you already have are a great start for marketing the event.
Contact your customer mailing list and let them know that you’ll have a booth at the event encourage them to attend as well as to spread the word offer an incentive such as a discount for anyone who mentions your marketing when they are at your booth.
The best thing is that you may not need to spend thousands of dollars marketing yourself, all you need to do is to contact the company organizing the trade show and ask them whether they can distribute your flier to many people out there which talks about both the company and the organizers so that it is a win-win situation where you attract more clients as they do too.
If you want to use another marketing technique then consider using social media as it is known to attract a lot of clients in a short span of time, the best thing with this is that it can get to so many people with just one post, ensure that your email is on the post so that people can get back to you if they are interested.
If you want to get the word out there then you can either use social media or you can get the word out there using some of the fliers or blogs, talk about what the company offers, how the trade display will be and what you will be offering.
If you want to be in good terms with people then take this advantage and end up with some of the best deals in town because people really appreciate a lot of effort.