Signage is the design of signs, symbols and visual graphics created to display information to a particular audience, communicate message usually for the purpose of marketing, awareness of a new thing in a place or just to communicate presence of something in the market.
Signs vary in size according to work they are intended to do and as big as banners, murals or billboards can be used for communicating large information and drawings while those small like the name signs, street signs are used for small directory purposes.
Main purpose of signs is to communicate or to convey information designed to assist the receiver with enough decision making based on the information while others like promotional signs are intended for persuasion of the receiver to buy from the owner or advantages of a given products or services.
Small signs are used for directory and navigations whereby they indicate distance from one place to another, locations and navigation where else others are for safety and regulatory services and this type give details on what to do incase of an emergency or just regulate like the traffic lights.
Signage is important to any business aimed in expanding as it can be used in branding and for making it visible by the public, prominent and well designed eye catching signs will expose your business to people who might be unaware of it.
Signage helps in isolation of your business from the competition as a good designed signs will expose a different unique brand and this will appear to the customer as the best of all in the market and the more the business appears to be the best, the more it stands chances of getting potential market.
Signage is the best form of advising the business as it needs nothing apart from the making and installation cost and also reach a large audience who only reads for themselves unlike other forms of marketing where there is maintenance cost and running cost.
Unlike advertising or other marketing promotions which only run for a short period of time and very expensive, your business signage will be there doing its work for 24hrsa day in the seven days the whole year ;it’s a continuously there and visible by the audience no matter what time of the day.
Signs standing besides roadsides might be passed unnoticed for a while and if attractive and well-designed, customers will be attracted to your business and if treated well and offered quality services, they might become your clients.
Signs address new unsuspecting customers that there is certain business somewhere and it were not for it nobody will recognize the business, they end up buying and increasing you sales.